Today was a good day as we finished and printed out one of the three big assignments we have to hand in before Christmas. That's two down and one to go as earlier this week we handed in our mock new title proposal and presented it to the class. So the last one to go is a marketing report due in next week and then we are free until next year, hooray!
But it was also a good day because we had our last guest speaker of the semester in the form of Ruth Killick, Publicity Director at Profile Books. She gave us an insight into the life of a publicist and some good hints and tips for a good publicity campaign. Basically it seems it all comes down to planning and timing and making sure your information is up to date. And despite all the exciting new publicity opportunities opening up with new technologies and new markets it doesn't mean a thing if you don't generate any sales.
So even though the semester is coming to an end, things aren't winding down yet and I'm looking forward to next year.
But it was also a good day because we had our last guest speaker of the semester in the form of Ruth Killick, Publicity Director at Profile Books. She gave us an insight into the life of a publicist and some good hints and tips for a good publicity campaign. Basically it seems it all comes down to planning and timing and making sure your information is up to date. And despite all the exciting new publicity opportunities opening up with new technologies and new markets it doesn't mean a thing if you don't generate any sales.
So even though the semester is coming to an end, things aren't winding down yet and I'm looking forward to next year.
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