Yet another guest speaker, oh Brookes you do spoil us.
This time it was publishing marketing and sales consultant Ruth Readshaw. She came to talk to us about 'Getting the Right Sales and Marketing Mix' in education publishing particularly.
Ruth began her career as a teacher and then moved into educational and academic publishing using her experiences to really engage with her market. This seems like a great idea as sales is a sector of publishing where personal relationships are so important so if you can relate to the people you are selling to, teachers and headmasters, then you are going to do pretty well.
We were also told about the importance of using all the marketing tools at your disposal but making sure they are using them correctly for your target market. She also touched on some of the big concerns such as the importance of relevant and up-to-date data, the role of digital in marketing and the tipping point when all direct mail is done online.
So another great speaker who has really given us an insight into the actual industry. It's so useful to see how the things we learn in lectures are applied to the real world and makes me feel that I could actually survive in publishing. We'll see how that turns out.
This time it was publishing marketing and sales consultant Ruth Readshaw. She came to talk to us about 'Getting the Right Sales and Marketing Mix' in education publishing particularly.
Ruth began her career as a teacher and then moved into educational and academic publishing using her experiences to really engage with her market. This seems like a great idea as sales is a sector of publishing where personal relationships are so important so if you can relate to the people you are selling to, teachers and headmasters, then you are going to do pretty well.
We were also told about the importance of using all the marketing tools at your disposal but making sure they are using them correctly for your target market. She also touched on some of the big concerns such as the importance of relevant and up-to-date data, the role of digital in marketing and the tipping point when all direct mail is done online.
So another great speaker who has really given us an insight into the actual industry. It's so useful to see how the things we learn in lectures are applied to the real world and makes me feel that I could actually survive in publishing. We'll see how that turns out.
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