So it's finally happened, they finally got me. I ended up fancy photocopying and shelving things - the work experience double.
My supervisor is away sunning herself in Morocco but she left me a task to be getting on with. I had to work my way through a list of journals, searching them on the Wiley Online Library, printing off the editorial board, scanning it and saving the PDF in a special file for the infamous Sheila, whoever Sheila is.
It wasn't the most inspiring of tasks but I did get to play on the super-duper, space age printer that knew who I was and could email me things. Silver-lining hey. And then when I finished my reward was shelving past editions of journals - woo!
But the day wasn't entirely spent printing and filing. Wiley have kindly organised
My supervisor is away sunning herself in Morocco but she left me a task to be getting on with. I had to work my way through a list of journals, searching them on the Wiley Online Library, printing off the editorial board, scanning it and saving the PDF in a special file for the infamous Sheila, whoever Sheila is.
It wasn't the most inspiring of tasks but I did get to play on the super-duper, space age printer that knew who I was and could email me things. Silver-lining hey. And then when I finished my reward was shelving past editions of journals - woo!
But the day wasn't entirely spent printing and filing. Wiley have kindly organised
a series of talks for us work experience lot and yesterday saw the first, and second, in the series.
The first talk was an overview of global library marketing. We learnt how recent financial issues around the world, and the budget cuts that happened as a result, have meant that Wiley has shifted focus from generating new business to keeping hold of the customers they already have. They are also pushing new digital books and products through a mix of social media, online campaigns and by providing free training for their customers online.
It was interesting to learn how the marketing theory we have been learning at uni is applied to a specific market and how Wiley is keeping up with technological advances to survive in the harsh financial climate.
The second talk explained how Wiley is getting involved in Open Access and how they are preparing for next year when all the changed proposed by the Finch report and the RCUK.
We started by clarifying the differences between gold (dependent on author charges) and green (free repositories) open access, mega vs. quality journals and the Wiley Open Online hybrid model, where authors are given the option to pay to have their articles appear in a subscription journal but be available as open access.
What was most interesting about what we learnt in the talk was how marketing open access journals differ from the traditional subscription model as the emphasis is on getting submissions not readers. We also learnt how, while the UK is having to embrace open access, this doesn't necessarily translate internationally and it may leave the UK picking up the costs.
Overall, printing aside, I had a great day at Wiley and I learnt loads, especially about open access which might be my new favourite subjects. So I'm ready for next week and the tasks that lie ahead.
The first talk was an overview of global library marketing. We learnt how recent financial issues around the world, and the budget cuts that happened as a result, have meant that Wiley has shifted focus from generating new business to keeping hold of the customers they already have. They are also pushing new digital books and products through a mix of social media, online campaigns and by providing free training for their customers online.
It was interesting to learn how the marketing theory we have been learning at uni is applied to a specific market and how Wiley is keeping up with technological advances to survive in the harsh financial climate.
The second talk explained how Wiley is getting involved in Open Access and how they are preparing for next year when all the changed proposed by the Finch report and the RCUK.
We started by clarifying the differences between gold (dependent on author charges) and green (free repositories) open access, mega vs. quality journals and the Wiley Open Online hybrid model, where authors are given the option to pay to have their articles appear in a subscription journal but be available as open access.
What was most interesting about what we learnt in the talk was how marketing open access journals differ from the traditional subscription model as the emphasis is on getting submissions not readers. We also learnt how, while the UK is having to embrace open access, this doesn't necessarily translate internationally and it may leave the UK picking up the costs.
Overall, printing aside, I had a great day at Wiley and I learnt loads, especially about open access which might be my new favourite subjects. So I'm ready for next week and the tasks that lie ahead.
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